TUGAS PERTAMA SOFSKIL TERJEMAHKAN DAFTAR ISI PI

NAMA : DWI LILLAH DHAMAYANTI
KELAS : 4EA28
NPM : 12212290

CHAPTER PAGE

TITLE PAGE ................................................ .................................... i

Originality STATEMENT AND PUBLICATION ............................ ii

VALIDITY SHEET................................................ iii .........................

ABSTRAKSI................................................................................................ iv

FOREWORD…………............................................. .................... v

TABLE OF CONTENTS............………………………........................... vii .....................

LIST OF TABLES..................…………………………....…….............. .... x

LIST OF FIGURES ........................... ...... ............ .... ... .................. xi

CHAPTER I INTRODUCTION TABLE OF CONTENTS
1.1.1. Data MetodePengumpulan ............ ....................... ......... ..... 4
1.1.2. Hypothesis ......................................... ............ .... ................ ... ..... 4
1.1.3. AlatAnalisa Used ............................................... ..... 5
CHAPTER II: THEORETICAL
2.1. Theoretical framework……………………………..........…..........
CHAPTER PAGE

TITLE PAGE ................................................ .................................... i
Originality STATEMENT AND PUBLICATION ............................ ii
VALIDITY SHEET................................................ iii .........................
ABSTRAKSI................................................................................................ iv
FOREWORD…………............................................. .................... v
TABLE OF CONTENTS............………………………........................... vii .....................
LIST OF TABLES..................…………………………....…….............. .... x
LIST OF FIGURES ........................... ...... ............ .... ... .................. xi
CHAPTER I INTRODUCTION
1.2. LatarBelakangMasalah ........................ .... .................. ............. 1
1.3. RumusandanBatasanMasalah ... ... ................................. ........... 2
1.3.1. RumusanMasalah ............... .. ... .... ..................... ............ 2
1.3.2. BatasanMasalah ........................ ........................................ 2
1.4. Research purposes…………………………....................................... ..... 3
1.5. ManfaatPenelitian ........................ ....................... ..................... 3
1.5.1. ManfaatAkademis .......... ............ ............... .. ... ................ 3
1.5.2. ManfaatPraktis .............. ............................................. 3
1.6. MetodePenelitian ...................................................... ............ 3
1.6.1. ObjekPenelitian .......................................... ......... ... ...... 3
1.6.2. Data or Variable .................. ....... ...... ........... ............ .... 4
.............. 6
2.1.1. Understanding Marketing Management .................. ................... 6
2.1.2. PengertianPengertian Marketing Mix (Marketing Mix) ...... 9
2.2. Understanding Promotion .................................... .................. ... ..... 10
2.2.1. Definition of Promotion Mix (Promotion Mix) ......... ................. 10
2.2.2. Definition of Advertising (Advertising) ................. .................. 11
2.2.3. Definition of Sales Promotion (Sales Promotion) ..................... 11
2.2.4. Definition of Publicity (Publicity) ............................................. .. 12
2.2.5. Definition of Personal Selling (Personal Sales) ..................... 12
2.3. Understanding Sales ................................................ .......................... 12
2.4. Relations Sales Promotion By .............................................. .. 13
2.4.1. Condition And Capabilities Sales ............................................. 13
2.4.2. Market Conditions ................................................ ............................. 14
2.5. Understanding (Cost Promotion) ............................................ ......... 15
2.6. Similar studies ................................................ ..................................... 17
2.7. ................................................ Analysis Tools ........................................ 17
2.7.1. Formula / Multiple Linear Regression Equations ............................ 17
2.7.2. Multiple Correlation Coefficient ............................................... ...... 18
2.7.3. Coefficient of Determination Regression ............................................... 19
2.7.4. Distribution F Annova ............................................... ................... 19
CHAPTER III: RESEARCH METHODS
3.1. ObjekPenelitian ................ ................................................ 21
3.2. Data or Variable Used ........................... ............... 21
3.3. Data MetodePengumpulan .......................................... ......... 22
3.4. Hipotesis.............................................................................................. 22
3.5. AlatAnalisis .................................... ....................................... . 22
CHAPTER IV: DISCUSSION
4.1. Data danProfilObjekPenelitian ................................................ ....... 24
4.1.1. StrukturOrganisasi .......................................... .......... ... 27
4.2. Implementation Promotion At Company .................. ....................... 28
4.2.1. Personal Selling / Sales Face to face .................................... 28
4.2.2. Sales Promotion / Sales Promotions ................ ..................... 29
4.2.3. Developments Promotion And Sales Revenue Cost ......... 30
4.3. Discussion And Results .............................................. ........... 33
4.3.1. Multiple linear regression equation ............................................ 35
4.3.2. Multiple Correlation Coefficient ............................................... ........ 37
4.3.3. Coefficient of Determination Regression ............................................... ... 38
4.3.4. Distribution F Annova ............................................... ...................... 39
4.3.5. Results of Research Analysis ............................................... ................ 41
CHAPTER V: CONCLUSION
5.1. Conclusion ......................................................... ............... 42
5.2. Suggestion…………………………………………................................. ..... 43
BIBLIOGRAPHY
ATTACHMENT